It’s a $200 billion industry via Blockchain..and it’s collectibles.

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Verified Collection, a tech startup based in Los Angeles, CA is building a connected world where consumers have True Digital Ownership of the physical and digital goods they collect. In my last article, I wrote about why games were poised to change blockchain forever but today, we are looking at a startup focused on unlocking a $200 billion dollar collectibles market using elements of blockchain technology without the barriers found in blockchain companies today.

The promise for blockchain and gaming to drive everyday consumers into this nascent market has caused startup entrepreneurs like Dil-Dominé J. Leonares, Founder and CEO of Verified Collection to think about creative workarounds solving the harsh reality of blockchain’s non-user friendly sign-up process. He sat down with me to explain how they plan to drive mass-consumer adoption without having the need to worry about complicated account creation workflows that hinder current blockchains.

But how does Verified Collection (VC) drive consumer adoption through blockchain technology?

Leonares insisted that Blockchain is here to stay but as with any major operating system, there are updates along the way that help you improve functionality and usability of the platform. Although, blockchain in its current form provides a proven trustless system that can exchange data between two individuals the problem lies in the microtransactions. We saw it with CryptoKitties on the Ethereum blockchain and when you get so many transactions trying to get a consensus approved on this global ledger you start to realize the limitation in blockchain technology.

“We can utilize elements of blockchain that are great while improving upon the user experience whether its on-boarding an individual or actually using this technology on a day to day basis. With the current system in place, it’s as if we’re trying to shove a square peg in a round hole when it comes to consumer applications. Instead of starting with technology, we should focus on the idea and find technology that fits it”, Leonares explained.

It’s no wonder that luminaries such as Nolan K. Bushnell, Creator of Atari and Chuck E. Cheese’s have decided to advise on the Verified Collection project

“I’ve always been a passionate advocate of the future, determined to find things that will be powerful and important in years to come. There are many projects taking hold in the decentralized technology space and I’ve chosen to advise Dil-Dominé and the team whom I believe will have a large impact on the future”, Bushnell told me.

Using Quantum DHT technology, similar to what BitTorrent uses, VC claim that they can create a global consensus but sign off on the transactions locally creating a decentralized peer-to-peer network while building out light and robust distributed applications. This removes the whole energy pollution caused by mining and it solves the concern over transactions per seconds while keeping the positive traits about blockchain.

Another aspect that was touched upon was the fact that there are currently no SEC or CFTC regulations for running a KYC/AML test.

“Verified Collection is a social marketplace and platform that operates by selling digital collectible goods. Just like how Epic Games uses V-Bucks to allow consumers to buy in-game skins and avatars, we allow consumers to acquire our in-platform Vyce token to purchase our digital collectibles. Vyce will never be placed on an exchange, therefore, there will never be any speculation or volatility of the in-platform token used to purchase these digital collectibles”.

Leonares further added that people will still be required to sign-up for accounts on their platform just like you would need to create an Epic Games account before you could play Fortnite.

“Who knows in the future when regulations become more concrete we might consider it but until then we will operate just like any digital platform does with in-game currency. We are also exploring partnerships with stable coins pegged to the US dollar as well”, he said.

Dil-Domine’ explained that curating collections is an innate human behavior and he is in the know on this, having been a collector for a major part of his life, from matchbox cars, action figures, POGs, quarters, stamps then moving into vinyl toys like KidRobot, Disney’s Vinylmation and most recently Funko Pops.

“Aside from that, I am also an avid gamer as well and what inspired me was watching Steven Spielberg’s Ready Player One since how you can go from one world to the next. I think we all would picture how the avatars we buy in maybe Fortnite could be utilized to trade for another skin in a game like Destiny. We might not be there today but in the future, that is definitely a possibility”.

Leonares spent tonnes of money on buying into what he describes as a centralized ecosystem where there is no true digital ownership over the physical and digital goods that he collected. He insists that this is where Verified Collection come


By Gerald Fenech

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